Alyaa M. Awad is an organizational development and human resources consultant, certified life coach, systemic family constellation facilitator, Reiki practitioner, and author with nearly three decades of experience supporting individuals, teams, and institutions through meaningful change. She is the founder of “Maqam for Training & Consultancy” and has a rich background in various managerial and strategic roles. Her multidisciplinary approach brings together organizational strategy, human-centred development, coaching, systemic awareness, and energy-based practices to help people and organizations build clarity, capability, and sustainable momentum.

Alyaa’s areas of expertise include organizational development, human resources strategy, capacity building, training design and delivery, leadership development, competency development, organizational assessment, change management, personal development, self-leadership, life coaching, systemic family constellation, Neuro-Linguistic Programming, Timeline Therapy, and Reiki practice. She is particularly experienced in translating assessment findings into practical development interventions, strengthening organizational systems, and creating reflective learning environments that support both performance and personal growth.

Throughout her consulting career as a Human Resources and Organizational Development Advisor, Alyaa has contributed to major internationally funded development programmes, including USAID- and KfW-supported initiatives in Egypt. And as an Organizational Development and Capacity Building/Training Expert, she provided consulting services and technical assistance to many companies across Egypt.

Her experience also spans public-sector modernization and large-scale workforce development. She has worked with Egyptian government entities including the Ministry of Housing, the Ministry of Water Utilities, the Egyptian Cabinet’s Information and Decision Support Center, Egypt Post, and the Ministry of Communications. As a trainer, she contributed to a long-term human resources capacity-building programme serving more than 45,000 Egypt Post employees, including middle and senior management.

Across government, banking, information technology, industrial, and corporate environments, she has designed and delivered training, workshops, assessments, and development programmes tailored to varied organizational needs.

Alyaa holds an MBA from Maastricht School of Management, where her thesis explored how stronger people-development processes can enhance business excellence. She also holds a Diploma in Human Resources Management from the American University in Cairo and is a Certified Manager through the Institute of Certified Professional Managers in the United States. Her development-focused credentials include certification in life coaching, systemic family constellation, Neuro-Linguistic Programming, Timeline Therapy, and Reiki. This combination of business, organizational, and holistic disciplines enables her to work across both the structural and human dimensions of transformation.

Alyaa is an internationally published author of 13 books and the founder of MAQAM, a sanctuary for the journey within.